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Avec Mallory

raising babies and living life in south florida

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Resume

Work Experience

4/11 – Present Marketing & Operations Director
11/10 – 4/11 Social Media Marketing Contractor

Ecommerce Innovations, Los Angeles CA + Las Vegas, NV

Managed marketing for a start-up with a diverse set of 8 consumer web properties.

  • Drove communications across outbound email and social media
  • Increase awareness through Facebook advertising and partnerships (250% increased visitors across all programs)
  • Designed and executed affiliate marketing strategy
  • Launched branding strategy and creative presence for each website
  • Managed marketing, product and design teams
  • Developed and maintained the product lifecycle for all incoming and outgoing items

 

11/10 – 4/11 Marketing & PR Associate

Bricks and Mortar Media (bamm.tv), San Francisco CA

Designed marketing initiatives to grow mobile app user base and increase awareness of company.

  • Ran outbound social channels
  • Coordinated trade show and SXSW activities. Successfully produced three SXSW events by driving partnerships and sponsorships.
  • Grew local awareness through promotions and affiliations with local music venues and producers
  • Launched company into Asia with partnership with Taiwan cable channel

 

3/10 – 12/10 Marketing Manager

Strands Recommender, San Francisco CA

Marketing activities for a B2B software-as-a-service product recommendation engine.

  • Used social channels to position company as a thought-leader in technology space
  • Launched partnerships with top e-commerce software packages – increased inbound sales leads 50%
  • Managed re-branding of website: increased conversions through clear messaging and use of videos
  • Managed presence at national tradeshows. Increased awareness and opportunities for speaking and thought-leadership as a result of activities

 

1/10-4/10 Marketing Intern

SALE.com, San Francisco CA

Startup who’s focus was on aggregating coupons for large online retailers.

  • Developed a community of avid online shoppers through social media
  • Engaged visitors through company contests
  • Assisted in affiliate management and vendor relations
  • Organized community shopping nights, fashion shows and group meet-ups

 

1/08-1/10 Associate Manager & Marketing Team Leader

The Buffalo Exchange, San Francisco/Berkeley CA

Responsibilities Included:

  • Traveling within company network assisting in company training and store openings
  • Developed fashion forward environment through buy training and career track program
  • Managed store inventory, sales reports, shrinkage and budget
  • Focused on community management and worked with neighboring SF businesses to host events, charity fundraisers, clothing drives and awareness campaigns

 

11/04-1/08 Purchasing Assistant & Manager

Just Sports, Colchester VT

Responsibilities Included:

  • Assisting in all women’s boutique purchasing (clothing, swimwear, jewelry, accessories)
  • Merchandising seasonal displays
  • Buy training seasonal employees
  • In and out of store promotions

 

Education

2011 – 2012: Gemological Institute of America, Accredited Jewelry Professional (AJP)

2007-2010: Community College of Vermont, Graphic Design (AA)

2005 – 2007: University of Vermont, Public Communications

 

 

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I'm Mallory! Small business owner, traveling foodie, South Florida resident, ocean advocate, dog mom, and author of this blog. Tune in for daily lifestyle inspiration and more. Thanks for stopping by!

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