Work Experience
4/11 – Present Marketing & Operations Director
11/10 – 4/11 Social Media Marketing Contractor
Ecommerce Innovations, Los Angeles CA + Las Vegas, NV
Managed marketing for a start-up with a diverse set of 8 consumer web properties.
- Drove communications across outbound email and social media
- Increase awareness through Facebook advertising and partnerships (250% increased visitors across all programs)
- Designed and executed affiliate marketing strategy
- Launched branding strategy and creative presence for each website
- Managed marketing, product and design teams
- Developed and maintained the product lifecycle for all incoming and outgoing items
11/10 – 4/11 Marketing & PR Associate
Bricks and Mortar Media (bamm.tv), San Francisco CA
Designed marketing initiatives to grow mobile app user base and increase awareness of company.
- Ran outbound social channels
- Coordinated trade show and SXSW activities. Successfully produced three SXSW events by driving partnerships and sponsorships.
- Grew local awareness through promotions and affiliations with local music venues and producers
- Launched company into Asia with partnership with Taiwan cable channel
3/10 – 12/10 Marketing Manager
Strands Recommender, San Francisco CA
Marketing activities for a B2B software-as-a-service product recommendation engine.
- Used social channels to position company as a thought-leader in technology space
- Launched partnerships with top e-commerce software packages – increased inbound sales leads 50%
- Managed re-branding of website: increased conversions through clear messaging and use of videos
- Managed presence at national tradeshows. Increased awareness and opportunities for speaking and thought-leadership as a result of activities
1/10-4/10 Marketing Intern
SALE.com, San Francisco CA
Startup who’s focus was on aggregating coupons for large online retailers.
- Developed a community of avid online shoppers through social media
- Engaged visitors through company contests
- Assisted in affiliate management and vendor relations
- Organized community shopping nights, fashion shows and group meet-ups
1/08-1/10 Associate Manager & Marketing Team Leader
The Buffalo Exchange, San Francisco/Berkeley CA
Responsibilities Included:
- Traveling within company network assisting in company training and store openings
- Developed fashion forward environment through buy training and career track program
- Managed store inventory, sales reports, shrinkage and budget
- Focused on community management and worked with neighboring SF businesses to host events, charity fundraisers, clothing drives and awareness campaigns
11/04-1/08 Purchasing Assistant & Manager
Just Sports, Colchester VT
Responsibilities Included:
- Assisting in all women’s boutique purchasing (clothing, swimwear, jewelry, accessories)
- Merchandising seasonal displays
- Buy training seasonal employees
- In and out of store promotions
Education
2011 – 2012: Gemological Institute of America, Accredited Jewelry Professional (AJP)
2007-2010: Community College of Vermont, Graphic Design (AA)
2005 – 2007: University of Vermont, Public Communications